Ochsner Health Careers | Search Jobs | Senior Digital Content Specialist - Web & Social Media Content - Baton Rouge, LA

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

This job assists in development and implementation of online marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Drafts, builds and edits web content, including video, social media content and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics to formulate digital marketing strategy, track ROI and continually improve results, and supports system brand and online marketing initiatives across all digital marketing channels. Collaborates with the Creative Media services and Digital Marketing teams on creative ideas and design options, functionality and implementation. Participates in the strategic planning process for clients and assists or oversees projects, web builds, video editing, social media campaigns, email marketing and advertising tracking. This job is based in Baton Rouge. The senior digital content specialist will report to a digital/social content manager.

Education

Required - High School diploma or equivalent

Preferred - Bachelor's degree in Marketing, Advertising, Web Design or related degree

Work Experience

Required - 5 years related experience

Preferred - Five years related experience with Bachelor’s degree, Preferred experience in Social Media Content, Monitoring Social Media, Reviewing Social Media, and Posting on Social Media Channels Experience with:

• social media community management and engagement with followers
• campaign strategy and execution specific to social
• publishing on social platforms
• using Meta/Facebook Business Manager
• event coverage experience, including production of Facebook/Instagram Reels and taking photos with a cell phone
• content management systems for website management, such as WordPress, Drupal and Craft
• Google Analytics

Knowledge Skills and Abilities (KSAs)

• Comfortable with major social channels including Facebook, X, Instagram, TikTok, LinkedIn, YouTube and their analytics capabilities
• Strong writing and editorial background, including familiarity with AP style
• Knowledge of search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO), and experience with tools such as Semrush, Ahrefs, Brightedge or Moz Pro
• Experience with AI tools
• Experience in social media scheduling and analytics platforms, such as Hootsuite, Sprout, Sprinklr, Trackmaven, Talkwalker, Brandwatch, Crimson, Hexagon, etc.
• Experience publishing natively, scheduling with link tracking, and using Meta Business Manager
• Event coverage experience is required with a focus on creating short-form videos and taking cell phone photos
• Campaign strategy and execution specific to social
• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals
• Must have computer skills and dexterity
• Must be proficient with Windows-style applications, various software packages specific to role and keyboard
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Creative Cloud, Adobe Photoshop), photo editing, online content management systems and Google Analytics.
• Job Duties
• Manage and create social media content, including Reels, posting on all social media channels, monitor and review social media postings, and social media community management.
• Assist in development and implementation of online marketing content for the website that sustains and strengthens the system market position and provides measurable marketing return on investment.
• Build web content based on online marketing strategy for optimal user experience.
• Draft edits and/or proofreads online marketing material, copy and video for website, social media, online advertising and blog.
• Support system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.
• Analyze data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.
• Present on social media strategy and performance to stakeholders.
• Some hybrid work allowed but in-office attendance will be required.
• Travel within the Baton Rouge region and to Lafayette and New Orleans will be required.

Other related duties as required.  The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Ochsner is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical essential functions of this job include (but are not limited to) the following:  Frequently exerting 10 to 20 pounds of force to move objects; occasionally exerting up to 100 pounds of force. Physical demand requirements are in excess of those for sedentary work. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Please refer to the job description to determine whether the position you are interested in is remote or on-site.Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users.  If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.