Ochsner Health Careers | Search Jobs | Manager of Digital Content

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

The Manager – Digital Content (Hybrid) oversees strategic social media marketing, budget management, and multi-project coordination to support company goals. Requiring seven years of social media management (two in a supervisory role), the role demands expertise in platforms like Facebook, Instagram, TikTok, and tools like Sprout Social, Hootsuite and SEMRush. Key duties include developing data-driven strategies, managing influencers and brand ambassadors, overseeing short-form videos, and writing/editing content such as blogs and web copy. Strong organizational, communication and technical skills are essential, along with familiarity with AP Style and brand voice. The role involves compliance with healthcare regulations and minimal physical demands in a healthcare setting.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Education

Required - High school diploma or equivalent.

Preferred - Bachelor's degree.

Work Experience

Required - 7 years of social media management for a brand, including two years of supervision or management experience with strategic plan development and management of budgets and multiple projects.

Preferred - Experience in a healthcare setting or other regulated industry.

Knowledge Skills and Abilities (KSAs)

• Proficiency in using computers, software, and web-based applications, including  Microsoft Office Suite (PowerPoint, Word, Excel, SharePoint) Teams and  Zoom

• Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals.

• Excellent organizational and time management skills and ability to manage multiple projects, shifting priorities and challenging demands.

• Expert knowledge of Meta for Business

• Expertise in posting, moderation and community management for Facebook, Instagram, LinkedIn, TikTok, X and other social media platforms

• Expertise in social media posting platforms and sentiment-monitoring tools, such as Sprout Social, Buffer, Hootsuite, Talkwalker, Brandwatch

• Expertise in writing for and working with thought leaders

• Experience in managing social media influencers

• Experience in managing employee brand ambassadors

• Experience in creating short-form videos for Reels, TikToks and YouTube Shorts

• Proficiency in SEO research tools, such as Conductor, SEMRush, Brightedge and Moz

• Proficiency in online content management systems

• Experience with project management systems, such as Trello, Asana or Monday.com

• Familiarity with AP Style

• Experience writing in a brand voice

Job Duties

• Analyzes data to develop comprehensive, strategic social media marketing plans for the company's service lines, hospitals, clinics and/or programs based on operational strategic plans and goals.

• Manages client marketing, including coordinating with outside vendors and agencies and coordinates projects with marketing team.

• Maintains marketing budget for clients and projects.

• Manages and oversees creative development, writing and production of social media projects and campaigns across social media platforms, including Facebook, Instagram, TikTok, LinkedIn, X and more.

• Analyzes data to develop social media marketing assessments and tracks outcomes for all social media initiatives.

• Collaborates and coordinates all marketing efforts with peers to maximize efficiency and minimize cost of all initiatives.

• Attends in-person client and department meetings as required

• Performs other related duties as required, including:

  • Writing and editing blogs

  • Writing and editing web copy

  • Writing and editing newsletter copy

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Vermont, Washington,and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users.  If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.