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Senior Digital Content Specialist – New Orleans

Business Office - Benson Tower Location: New Orleans, LA Job Number REQ_00274720 Location Type: On-site Sign-on Bonus: N/A
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Exceptional care starts with exceptional people.


For us, this is more than a job– it’s a calling. It’s waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.


This job assists in development and implementation of online digital content strategic initiatives that sustain and strengthen the system position in the market and provide measurable return on investment. Will manage Ochsner’s Thought Leader program, which aims to tap into our executives and physicians who can represent our brand as leaders in the healthcare space on social media channels such as Twitter and LinkedIn, helping to amplify system messages and increasing brand awareness. Drives online content strategy in focus areas to increase digital engagement and online performance across multiple channels. Drafts, builds and edits social and website content, including web copy, social copy, newsletters, video and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics and SEO to formulate digital content strategy, track ROI and continually improve results and supports system brand and online marketing initiatives across all digital channels. Collaborates with the Creative Media/Video, Digital and Marketing teams on creative ideas and design options, functionality and implementation. Participates in the strategic planning process for clients and assists or oversees projects for social media campaigns, video editing, web builds, email marketing and social media advertising tracking. Keeps executive and operations leaders informed of digital performance. Based in New Orleans but will enjoy a hybrid work model that includes a mix of work-from-home and onsite work. This job reports to the Digital Content Supervisor or Manager.

Education

Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required – 5 years of experience in web management and content creation.
Preferred – 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Preferred experience in digital and social media content development, website content creation, writing and editing, website content management systems, posting on social media channels and monitoring social media platforms.

Looking for experience with social media community management and engagement with professional audiences, content optimization experience, publishing natively on social platforms, scheduling with link tracking and using Facebook Business Manager. 

Preferred Qualifications

Experience / Skills / Competencies

·Strong professional writing and editing skills and knowledge of Associated Press (AP) style.

·Comfortable ghost writing for executive leaders.

·High level of comfort working directly with executive leaders and senior physicians.

·Experience developing strategies tailored to professional audiences on LinkedIn and Twitter and increasing engagement among employee advocates.

·Knowledge of LinkedIn ads.

·Comfortable with major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok and their analytics capabilities. 

·Knowledge of scheduling, social monitoring platforms and analytics software (such as Hootsuite, Sprout, Sprinklr, Trackmaven, Crimson, Hexagon, etc.)

·Experience with social media community management and engaging with audiences on social media.

·Must be proficient with Windows-style applications

·High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.

·Advanced project management and organizational skills.

·Analytical skills and logical thought processes in order to formulate solutions to problems.

Essential Position Duties

1. Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment

2. Manages Ochsner’s Thought Leader program, working directly with our executives and senior physicians who can represent our brand as leaders in the healthcare space on social media channels like Twitter and LinkedIn.

3. Ghost writes social content for Ochsner executives

4. Implements strategies tailored to professional audiences on LinkedIn and Twitter to increase engagement among employee advocates

5. Provide support for social media content, with a focus on using storytelling to show the breadth and depth of health services available.

6. Implement and post engaging content to drive business conversions for service lines in the region through posts on all social media channels, monitor and review social media postings and social media community management.

7. Drafts, edits and proofreads online marketing material, copy, video and creative assets for website, social media, online advertising, newsletters and blog.

8. Collaborates with brand, design and creative media teams and/or manages external vendor partners to produce online content within brand guidelines.

9. Analyzes data and user behavior and tracks outcomes to determine marketing impact and improve online user experience to deliver ROI and report out insights to leadership and internal stakeholders.

10. Manages special web projects and initiatives to improve user experience, speed and technology of web platforms.

Other related duties as required.  The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time.


Ochsner is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status.

Complies with the Ochsner Health System Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

Physical and Environmental Demands

The physical essential functions of this job include (but are not limited to) the following:  Frequently exerting 10 to 20 pounds of force to move objects; occasionally exerting up to 100 pounds of force. Physical demand requirements are in excess of those for sedentary work. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Are you ready to make a difference? Apply Today!


Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.


Please refer to the job description to determine whether the position you are interested in is remote or on-site.Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, and Washington D.C.


Ochsner Health endeavors to make our site accessible to all users.  If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.


Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.


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    Get expert interview tips from Ochsner career specialists to help you feel confident and prepared for your next big career opportunity. Learn what to expect in interviews, how to answer common questions and strategies for clinical students. Discover the importance of researching the organization, preparing materials and practicing for interviews. Whether you're a clinical student or a professional, these insights will help you succeed in your job search and land your dream role at Ochsner Health.

  • A woman wearing blue medical scrubs holds a framed certificate and a trophy in front of an Ochsner sign.
    Employee Testimonial

    Leighann K, LPN at Ochsner Rush Health: A Journey from Business to Nursing and Finding Purpose in Patient Care

    Discover the inspiring career journey of Leighann K, an LPN at Ochsner Rush Health in Livingston. Originally pursuing business, she found her true calling in nursing after shadowing her mom and working in healthcare. With nearly 30 years of experience in pediatric and adult care, Leighann shares how Ochsner Rush Health supports nurses through flexibility, teamwork, and growth opportunities. Her story highlights the impact of nursing in building patient trust and the strong sense of community within the clinic team.

  • A family of four, including a mother, father, and two children, pose together in front of a white door.
    Employee Testimonial

    How Ochsner Supports Maternity Leave and Career Balance: A Personal Journey

    Dr. Alisha Lacour, CEO of Northshore and Mississippi Gulf Coast, reflects on her journey from hospitalist to health system leader. She shares how parental leave, workplace flexibility and a strong support system helped her balance career growth, leadership and family life.

  • A person wearing a surgical mask, gown, and gloves prepares instruments at a workstation.

    Surgical Technologists at Ochsner Health: Essential Role in Patient Care

    Discover the vital role of surgical technologists at Ochsner Health. Learn about their responsibilities, training requirements and career opportunities in this essential healthcare profession. Surgical techs support surgeons, maintain sterile fields and ensure patient safety before, during and after procedures. Explore how Ochsner Health offers growth and a positive work environment for aspiring surgical technologists.

  • Three smiling women in blue Ochsner scrubs stand together in front of a hospital building and tree-lined street, representing a friendly, professional healthcare team.
    Employee Testimonial

    Building a Stronger Nursing Team: Insights from Ochsner Baptist's Med Surg Unit

    Discover how Ochsner Baptist’s med-surg unit fosters a supportive, collaborative culture through strong leadership and teamwork. Nurse Manager Rebecca C. and staff nurses Thuy H. and Helen W. share how trust, connection and support help nurses grow and thrive.

  • Three doctors, one man and two women, stand smiling in white coats in front the new Patrick Neuroscience Institute building

    Curiosity, Courage and Care: Inside Ochsner’s Next Chapter in Neuroscience

    Discover how Ochsner Health’s neurology team is advancing patient care through collaboration, innovation and a culture that empowers physicians to grow, lead and stay curious throughout their careers. Featuring insights from neurology leaders and a preview of the new Patrick Neuroscience Institute, this blog explores how Ochsner is shaping the future of neuroscience care across the Gulf South.

  • Lynzee G. with family

    How Fertility Benefits Helped Lynzee Start Her Family at Ochsner Health

    Discover how Ochsner team member Lynzee G. used Progyny’s fertility benefits to start her family, with support from infertility coverage, paid parental leave, and emotional resources that helped make parenthood possible.

  • Close-up selfie of a family of three, smiling in front of a blue-toned image of Benson Tower, framed by a white geometric border.

    Empowering the Journey: How Fertility Benefits Supported April J.'s Path to Parenthood

    Discover how Ochsner's Progyny Fertility and Family Building Benefits supported April J., an Associate Program Manager, on her journey to parenthood.

  • Portrait of an Ochsner radiation therapy team members standing in front of a fountain at the Slidell Regional Cancer Center building.
    Employee Testimonial

    Radiation Therapy Careers at Slidell Regional Cancer Center: Meet Our Dedicated Team

    Discover the impactful careers of radiation therapists at Slidell Regional Cancer Center. Learn about advanced technology, team collaboration and patient-centered care that defines their work. Explore how Ochsner Health supports ongoing learning and innovation in cancer care.

  • Endoscopy technician preparing equipment in a procedure room while monitoring an endoscopy imaging screen.
    Article

    What Does an Endoscopy Technician Do?

    Discover the vital role of endoscopy technicians at Ochsner Health. Learn about key responsibilities, skills needed, certification requirements and career growth opportunities in this essential healthcare position.

Purpose in Action

Discover what it's like to be a part of the Ochsner team.

  • Jackie W.

    Nursing Unit Manager

    The culture here is truly remarkable, and the organization consistently works to make every employee feel valued. I deeply appreciate the career advancement opportunities and the flexibility to align my professional and personal priorities.

  • Jeanette S.

    Medical Assistant

    Ochsner has given me the opportunity to grow, learn and move across different departments to find my niche. I was trained here by great people, and I’m able to use my skills every day to support my physician and care for patients.

  • Christopher M.

    Pediatric Registered Nurse

    Ochsner is family, and I’m fortunate to have been surrounded by so many supportive people early in my career that made an investment in me. This has not changed. My favorite part about working at Ochsner is now being in the position to pay it forward to the students and staff that were like me 20 years ago.

  • Tracey S.

    EVP, Chief People and Culture Officer

    Our team members are the driving force at Ochsner Health. They live our values of patients first, integrity, compassion, inclusivity, teamwork and excellence. Ochsner invests in initiatives that enhance our environment and allow team members to flourish while patients remain the priority in our mission-driven efforts.

Behind the Scenes with Ochsner Careers

Explore careers, meet our teams and see the impact—follow Ochsner Careers on social today.

@ochsnercareers